Her Imports (OTCMKTS:HHER – Get Free Report) and Applied Digital (NASDAQ:APLD – Get Free Report) are both small-cap consumer staples companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, dividends, institutional ownership, earnings, analyst recommendations, valuation and risk.
Analyst Recommendations
This is a breakdown of current ratings and price targets for Her Imports and Applied Digital, as reported by MarketBeat.
Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
Her Imports | 0 | 0 | 0 | 0 | N/A |
Applied Digital | 0 | 0 | 5 | 0 | 3.00 |
Applied Digital has a consensus price target of $9.20, suggesting a potential upside of 239.48%. Given Applied Digital’s higher possible upside, analysts plainly believe Applied Digital is more favorable than Her Imports.
Insider & Institutional Ownership
Volatility and Risk
Her Imports has a beta of 0.94, indicating that its share price is 6% less volatile than the S&P 500. Comparatively, Applied Digital has a beta of 4.12, indicating that its share price is 312% more volatile than the S&P 500.
Profitability
This table compares Her Imports and Applied Digital’s net margins, return on equity and return on assets.
Net Margins | Return on Equity | Return on Assets | |
Her Imports | N/A | N/A | N/A |
Applied Digital | -61.84% | -75.46% | -20.50% |
Earnings & Valuation
This table compares Her Imports and Applied Digital’s revenue, earnings per share and valuation.
Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
Her Imports | N/A | N/A | N/A | N/A | N/A |
Applied Digital | $143.91 million | 2.31 | -$44.65 million | ($0.79) | -3.43 |
Her Imports has higher earnings, but lower revenue than Applied Digital.
Summary
Applied Digital beats Her Imports on 6 of the 9 factors compared between the two stocks.
About Her Imports
Her Imports operates as a retailer of human hair extensions and related haircare and beauty products in the United States. It sells human hair products, including clip-ins and wigs under the Her Imports brand; haircare products, such as various shampoos and conditioners, and adhesives under the OSIworks brand; and beauty products and related accessories comprising silk bonnets, as well as styling tools under the Her Imports brand and makeup products under the Skin & Yang brand. The company also sells its products to consultation studios, as well as through its Website, herimports.com. As of December 31, 2018, it operated 16 retail locations. The company was formerly known as EZJR, Inc. and changed its name to Her Imports in January 2017. Her Imports was founded in 2011 and is headquartered in Las Vegas, Nevada.
About Applied Digital
Applied Digital Corporation designs, develops, and operates datacenters in North America. Its datacenters provide digital infrastructure solutions to the high-performance computing industry. The company also provides artificial intelligence cloud services, high performance computing datacenter hosting, and crypto datacenter hosting services. The company was formerly known as Applied Blockchain, Inc. and changed its name to Applied Digital Corporation in November 2022. Applied Digital Corporation is based in Dallas, Texas.
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