comScore, Inc. (NASDAQ:SCOR) Short Interest Update

comScore, Inc. (NASDAQ:SCOR) saw a large increase in short interest during the month of March. As of March 31st, there was short interest totalling 136,600 shares, an increase of 27.3% from the March 15th total of 107,300 shares. Based on an average daily trading volume, of 23,000 shares, the short-interest ratio is presently 5.9 days. Approximately 3.1% of the shares of the company are short sold.

Analyst Upgrades and Downgrades

A number of research firms have commented on SCOR. Needham & Company LLC reduced their target price on comScore from $30.00 to $25.00 and set a “buy” rating on the stock in a report on Thursday, March 7th. StockNews.com downgraded comScore from a “buy” rating to a “hold” rating in a report on Friday, March 8th.

comScore Price Performance

Shares of NASDAQ SCOR traded down $0.04 during mid-day trading on Friday, hitting $15.95. The company had a trading volume of 22,431 shares, compared to its average volume of 30,078. The stock has a market cap of $75.92 million, a price-to-earnings ratio of -0.80 and a beta of 1.03. comScore has a 12 month low of $9.60 and a 12 month high of $23.00. The firm’s 50 day simple moving average is $17.02 and its two-hundred day simple moving average is $15.40.

comScore (NASDAQ:SCOR) last announced its quarterly earnings results on Wednesday, March 6th. The company reported ($6.69) earnings per share (EPS) for the quarter, missing the consensus estimate of $0.80 by ($7.49). The company had revenue of $95.10 million during the quarter, compared to the consensus estimate of $97.50 million. comScore had a negative return on equity of 44.97% and a negative net margin of 21.37%. Equities analysts forecast that comScore will post 0.39 earnings per share for the current year.

Institutional Trading of comScore

Large investors have recently added to or reduced their stakes in the business. Boothbay Fund Management LLC increased its position in comScore by 69.3% in the 4th quarter. Boothbay Fund Management LLC now owns 66,918 shares of the company’s stock valued at $78,000 after acquiring an additional 27,397 shares during the period. Marshall Wace LLP acquired a new stake in comScore in the 4th quarter valued at approximately $69,000. GSA Capital Partners LLP acquired a new stake in comScore in the 4th quarter valued at approximately $61,000. Charles Schwab Investment Management Inc. acquired a new stake in comScore in the 4th quarter valued at approximately $53,000. Finally, Squarepoint Ops LLC acquired a new stake in comScore in the 1st quarter valued at approximately $45,000. 42.15% of the stock is currently owned by institutional investors and hedge funds.

comScore Company Profile

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.