comScore (NASDAQ:SCOR) Trading Up 0.3%

comScore, Inc. (NASDAQ:SCOR)’s stock price was up 0.3% on Thursday . The stock traded as high as $15.89 and last traded at $15.40. Approximately 7,047 shares changed hands during trading, a decline of 70% from the average daily volume of 23,429 shares. The stock had previously closed at $15.35.

Analyst Upgrades and Downgrades

Several analysts have recently weighed in on SCOR shares. Needham & Company LLC reduced their price objective on shares of comScore from $30.00 to $25.00 and set a “buy” rating for the company in a research report on Thursday, March 7th. StockNews.com downgraded shares of comScore from a “buy” rating to a “hold” rating in a research report on Friday, March 8th.

comScore Stock Performance

The firm’s 50-day moving average is $17.78 and its 200 day moving average is $15.09. The stock has a market cap of $73.30 million, a PE ratio of -0.77 and a beta of 1.05.

Hedge Funds Weigh In On comScore

Several institutional investors have recently bought and sold shares of the company. Weiss Multi Strategy Advisers LLC increased its stake in comScore by 0.4% in the 1st quarter. Weiss Multi Strategy Advisers LLC now owns 8,052,796 shares of the company’s stock valued at $23,434,000 after buying an additional 29,894 shares during the period. Westerly Capital Management LLC grew its stake in shares of comScore by 25.7% during the 2nd quarter. Westerly Capital Management LLC now owns 6,000,000 shares of the company’s stock worth $4,860,000 after purchasing an additional 1,225,000 shares during the period. Vanguard Group Inc. grew its stake in shares of comScore by 5.4% during the 3rd quarter. Vanguard Group Inc. now owns 3,515,213 shares of the company’s stock worth $5,800,000 after purchasing an additional 180,923 shares during the period. Dimensional Fund Advisors LP grew its stake in shares of comScore by 11.9% during the 3rd quarter. Dimensional Fund Advisors LP now owns 1,943,437 shares of the company’s stock worth $3,207,000 after purchasing an additional 207,056 shares during the period. Finally, Acadian Asset Management LLC grew its stake in shares of comScore by 7.1% during the 3rd quarter. Acadian Asset Management LLC now owns 1,776,496 shares of the company’s stock worth $1,089,000 after purchasing an additional 118,127 shares during the period. 42.15% of the stock is owned by institutional investors and hedge funds.

About comScore

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.