49 Responses to “Liverpool FC & Warrior Confirm Partnership”

1. 

   strebby
   

   19. Jan, 2012

   HAHA-massive sour grapes from adidas over this, 4th biggest shirt selling club in the world!! we’d have had deals like this 10 years ago if it wasn’t for rik parry’s ineptness and selling the club short with every comercial deal we’ve ever had, see a lot of people on other threads saying its because of what happened with suarez etc that adidas have pulled out but as the article said this was announced a 9 months ago. people also saying how will warrior market this…well people buy he kits for club not who makes them…warrior will do just fine, with the upcoming USA tour this summer i suspect we’ll be fine

   • 

     strebby
     

     19. Jan, 2012

     yes i am aware my spelling is awful… i blame the keyboard
2. 

   sam
   

   19. Jan, 2012

   Warrior is owned by New Balance. Just thought I’d add that. Glad we’ll be getting about 11 million more a season.
3. 

   anfield rd dreamer
   

   19. Jan, 2012

   In the words of Jerry Maguire; “Show me the money!” Great deal by Ayre and as we are one of the highest selling shirts in the world makes sense for Warrior too, even though loved the Adidas shirts, now just looking forward to seeing what the new Warrior designs are like.
4. 

   Upper_Krust
   

   19. Jan, 2012

   Good news, but I just hope the kits for next year look good.

   There is a thread on the official LFC forums where a guy did some mock-ups of the Warrior kits and they looked amazing.

   http://forums.liverpoolfc.tv/showthread.php?t=257828

   Hopefully the company will have seen that and used it for inspiration.

   • 

     bunker
     

     19. Jan, 2012

     I actually like the old school designs.

     not sure about the “modern” though, and that’s prolly the direction they’ll go.

     • 

       Upper_Krust
       

       19. Jan, 2012

       @bunker

       Different strokes for different folks I suppose, I really like the new designs, even the tiger claw motif looks amazing I think.

       The black away kit is hands down the best football kit design I have ever seen.
5. 

   Gano
   

   19. Jan, 2012

   FSG said judge us on actions not words………………im very impressed i must say!!!!!
6. 

   anfield rd dreamer
   

   19. Jan, 2012

   Thanks for that upper krust they really look like alright kits fears bit alleviated. It’s going to be hard for warrior following Adidas but sure the new kits will be epic, especially as our boys will be wearing them during a bright new era, the futures bright the futures scouse YNWA.
7. 

   Gano
   

   19. Jan, 2012

   Now for the new stadium naming rights deal, that will be a big one!!!!

   • 

     strebby
     

     19. Jan, 2012

     im convinced it will be a massive company, massive, im talking coke, pepsi, apple…that kind of league. these guys spend 1bn+ a year on commercial activity 15-20m a year over 10-15 years is a like pissing in the pacific for these kind of companies
8. 

   truered
   

   19. Jan, 2012

   this is a great deal for lfc as a global brand and in the united states which is a huge market to get into…new era will now start doing a lfc caps that are so cool! that will sell millions globally just hope the kits look as good as they do now. lfc since fsg came have been increasing the sale ability of the lfc brand and this only means one thing….great news
9. 

   bunker
   

   19. Jan, 2012

   meh – I’m an adidas guy myself. not sure what to think here.
10. 

    Tom
    

    19. Jan, 2012

    I’m a big fan of Puma clothing does that prevent me from buying or wearing Adidas clothing? No…. at the end of the day it has LFC shield that’s all that matters.
11. 

    ryan
    

    19. Jan, 2012

    Great deal for LFC. I love adidas, but at the end of the day, an extra 12M a year is huge. Designing a shirt isn’t that hard, so I’m not worried that Warrior has no past experience. I expect Warrior to roll out a fairly conservative kits in their first season; I’m just hoping they keep the black kits!

    • 

      morbid8
      

      20. Jan, 2012

      kinda agree… designing a shirt is no big deal !
12. 

    truered
    

    19. Jan, 2012

    if man city got 400 million for the naming rights for their stadium (all be it dodgy) we should get more than half if not the same as that for a 10 to 15 year period i think arsenals was 120million. this should be the next thing to be struck…as shxxt as it is this must happen if we are to compete with the big boys and everything seems to be heading in the right direction with fsg….maybe a fan thankyou for them wouldnt go a miss

    • 

      strebby
      

      20. Jan, 2012

      the 400m deal city got was a joint 10 year sponsorship for stadium naming AND shirt sponsorship, not just stadium, we could easily use that model for a deal (200m for 10 years stadium deal) as a bench mark, i dont care how much money city have they are not a global club (give it 3 years they will be) at the moment. i dont see any reason why we cant aim for a 250m deal over 15 years, but i suspect we’ll start at a lower price of around 150-175m over 10 years
13. 

    anfield rd dreamer
    

    20. Jan, 2012

    You’re all forgetting the city deal only happened because the company who “sponsor” them are financially linked to the owner and its a sneaky way for the owner to pour money into the club without falling foul of fair play rules. Don’t use that as a working example. If Arsenals was 120 million you can see why the reported price Ayre is looking for is 150 million, it’d make it the biggest “real” stadium sponsorship deal and is the initial injection of cash needed to get the project started, itll take 5-6 years and the other 150 million will be paid by club/owners 25-30 million a year, which we would need the extra champions league revenue for which is an extra 20-45 in tv revenue depending on how far you get and then extra gate revenue too.
14. 

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    20. Jan, 2012

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15. 

    sideways_steve
    

    21. Jan, 2012

    The big thing is that warrior only have the rights to game day product, meaning LFC can have all other merchandise provided by whomever and profit from it at a considerably higher rate of return. Adidas controlled most of the merchandise and profits therein – now the club will see a higher yield on merchandise than ever before… Oh and double the money in contract too. FSG = NO JOKE.
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